Price For Profit
in
Just 5 Days
Our very first batch of lavender tallow soap, we froze on pricing. "Who's going to pay more than $3 for a bar of soap?" We scribbled $8 on a sign and hoped for the best.
That evening, we did the actual math — oils, tallow, lye, lavender, packaging — nearly $4 a bar before we'd even accounted for our time. We were practically giving them away.
That's the moment we learned pricing isn't about guessing what feels fair to charge your neighbors. It's about knowing your real numbers. This challenge walks you through the exact formula we use now — so every product you sell actually sustains you, not just keeps you busy.
WHAT YOU'LL WALK AWAY WITH
Five days. Five short videos. Five small steps to a real, math-backed price — for a product you're already selling, or one you're about to launch.
Day 1 — Know Your Real Cost (COGS)
Calculate exactly what a product costs you to make, down to the twist tie.
Day 2 — Add Your Overhead
Account for the invisible costs that quietly eat into your margin.
Day 3 — Apply the Profit Margin Formula
Turn your true cost into a final price that actually pays you.
Day 4 — Reverse-Engineer Your Current Prices
Find out if you're already underpricing a product you sell today.
Day 5 — The Psychology of Perceived Value
Use presentation and story to help your price feel obviously worth it.
YOUR FREE WORKSHEET
Sign up and get the 5 Days to Pricing for Profit Worksheet — a simple, one-page companion to calculate your cost, your margin, and your final price step by step.
The download will be sent to your email after you confirm your subscription. Make sure you check your spam folder, too.
WHO THIS IS FOR
This challenge is for you if:
You've priced products based on what "felt right" instead of real math.
You suspect you might be underpricing something you already sell.
You feel uncomfortable charging what your product is actually worth.
You want a formula you can reuse for every product, forever.
BONUS: SAVE ON THE FARM STAND TOOLKIT
Sign up before Day 5, and we'll drop a discount code for the Farm Stand Toolkit inside the Farm Stand Success Facebook group — live for 72 hours only. Make sure you're in the group so you don't miss it.
REMEMBER...
You don't need to guess at your price. You need five days and a formula.
(PS...Already have a farm stand? Whether you're dreaming, just getting started, or years in and ready to grow — join the free Farm Stand Success Facebook group, 12,000+ members strong.)